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94 Beer

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SUBMITTED TO: Prof. S. K. Laroiya SUBMITTED BY: ABHISHEK ATREE C-02 DEEPAK CHOUDHARY C-12 MANAN CHOKSHI C-16 PRATEEK GOYAL C-22 RAHUL MAZUMDAR C-25 LETTER/ MEMO OF TRANSMITTAL Mr.S.K.Laroiya Senior Professor Amity Business School Noida Dear Sir, We have now completed the analysis of consumer preferences of beer drinkers . The result of our research is contained in the report below. The report is based on response of 476 household in the state of Delhi/NCR. The complete methodology is descr
Transcript
    SUBMITTED TO: Prof. S. K. Laroiya SUBMITTED BY: ABHISHEK ATREE C-02DEEPAK CHOUDHARY C-12MANAN CHOKSHI C-16PRATEEK GOYAL C-22RAHUL MAZUMDAR C-25  LETTER/ MEMO OF TRANSMITTAL Mr.S.K.LaroiyaSenior ProfessorAmity Business SchoolNoidaDear Sir,We have now completed the analysis of consumerpreferences of beer drinkers . The result of our research is contained inthe report below. The report is based on response of  476 household in the state of Delhi/NCR.The complete methodology is described in the report. Standardmarketing research practices were used in the conduct of the study,and we believe the results to be valid and reliable within theconstraints as defined in the report.We believe you will find the results to be interesting and certainly of use to you and other board members in making yourrecommendations for your new service. Looking forward to yourresponse.Sincerely Yours,Group 9Amity Business SchoolNew Delhi 2  ACKNOWLEDGEMENT With profound sense of regard and gratitude, we thank ourproject guide Dr S.K Laroiya for his invaluable guidance,incessant interest and constructive suggestions during thecourse of study. The completion of project wouldn’t have beenpossible without his zeal and interest throughout the task,right from the beginning. We thank him for sharing himvaluable and immense knowledge and timely help, which madethis, project a reality. Finally we would like to thank our near and dear friendswho have been a constant source of inspiration and support inthe course of the relentless work of our project. 3  Table of content 1.LETTER OF TRANSMITTAL22.ACKNOWLEDGEMENT33.INTRODUCTION53.1 Problem Identification63.2 Abstract74.OBJECTIVE85.METHODOLOGY105.1 Market Research115.2 Comparison115.3 Defining the objective of the survey135.4 Writing the questionnaire145.5 What is a survey?165.6 What are some common survey methods?175.7 Questionnaire design195.8 Research design235.9 Errors to look out for!355.10 Beer history365.11 Individual company details456.ANALYSIS506.1 Summary of findings in the report686.2 Cross tab analysis697.LIMITATIONS958.RECOMMENDATION979.CONCLUSION9910.REFERENCES10111.ANNEXURES102 4
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